Real estate Marketing

Why Listing Descriptions Matter When Selling Your Home

Is your home already up for sale and suffering from a "lack of love" from buyers and not getting showings? It may be that some simple adjustments to your listing description and "agent only" showing instructions could make a world of difference.

Image by Sarah Reid at Flickr.com

Listing Descriptions Invite More Buyers

You've seen them... listing descriptions (also known as "marketing remarks") which either make no sense, are full of abbreviations or acronyms mostly known to agents that the reader must decode, or worse - they're just plain wrong. It's a very common problem - and "yes," as a seller...

Do Open Houses Help Sell Houses? We say YES!

Should You Host an Open House When Selling Your Home?Drive around most towns on weekends, and you'll often seen open house signs.

Most real estate agents and industry experts say that the percentage of homes sold as a direct result of Cedar Park open houses is exceptionally small. However, other agents speak highly of open houses, and depending on the type of home and the price range, we agree that open houses can be a very useful strategy in selling a home.

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Real Estate SEO: 5 Critical Steps to Building a Real Estate Website

solid real estate SEO

No matter what Google and other experts say, the real estate SEO world remains obsessed with backlinks, and too often, how to take shortcuts. The hope of quick organic rankings is oh-so-tempting - and unfortunately, memories are short. I have to wonder how many real estate SEO’s who first suffered the effects of Penguin, have re-focused their efforts towards creating and promoting great content in the past 2 years. Certainly Penguin’s favorite playmate “Panda” is not forgotten… is it?

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My Top 20 Most Influential People in Real Estate

Anthony GilbertIn real estate, it's all about the numbers... and I'm not just talking about home prices & ratios, but also agent ratings. I'm sure anyone reading this has lost count of all the awards, accolades, and "Top Agent Lists" that we see online or receive in the mail. While all of those accomplishments are admirable, what's often missing from industry awards are all the other countless agents who have had significant impacts on the industry & people's lives... beyond selling homes, that is.

Like everyone else, no matter their career, I often contemplate just "how I got here." What events in life brought me to where I am today; and, who has influenced me the most in this business? It's curious, that I've yet to meet a single...

Underpricing - When 'Sold in 1 Day' Isn't Something to Celebrate

seller lost moneyLook at her... she's shocked and upset! And rightfully so. She just learned she lost about $20,000 by pricing her home too low, and accepting the first offer.

Well, not really... we don't know who she is. But, she did a great job in this photo session, as her face certainly fits the circumstances. Don't be like her...

Are some Austin home sellers potentially leaving money on the table? You read the following, and decide for yourself.

Sold in 1 Day - Hip, Hip Hooray!

You've surely seen the compelling advertisements lately... "Sold in One Day," or "Top 1% For Closed Sales Days on Market" (i.e., lowest number of active days on market). Well... sorry to...