Real estate Marketing

Is your home already up for sale and suffering from a "lack of love" from buyers and not getting showings? It may be that some simple adjustments to your listing description and "agent only" showing instructions could make a world of difference.

Image by Sarah Reid at Flickr.com

Listing Descriptions Invite More Buyers

You've seen them... listing descriptions (also known as "marketing remarks") which either make no sense, are full of abbreviations or acronyms mostly known to agents that the reader must decode, or worse - they're just plain wrong. It's a very common...

In real estate, it's all about the numbers... and I'm not just talking about home prices & ratios, but also agent ratings. I'm sure anyone reading this has lost count of all the awards, accolades and "Top Agent Lists" that we see online or receive in the mail. While all of those accomplishments are admirable, what's often missing from industry awards are all the other countless agents who have had significant impacts on the industry & people's lives... beyond selling homes, that is.

Like everyone else, no matter their career, I often contemplate just "how I got here." What events in life brought me to where I am today; and, who has influenced me the most in this business? It's curious, that I've yet to meet a single agent...

Look at her... she's shocked and upset! And rightfully so. She just learned she lost about $20,000 by pricing her home too low, and accepting the first offer.

Well, not really... we don't know who she is. But, she did a great job in this photo session, as her face certainly fits the circumstances. Don't be like her...

Are some Austin home sellers potentially leaving money on the table? You read the following, and decide for yourself.

Sold in 1 Day - Hip, Hip Hooray!

You've surely seen the compelling advertisements lately... "Sold in One Day," or "Top 1% For Closed Sales Days on Market" (i.e., lowest number of active days on market). Well... sorry to burst...