Real estate Marketing

Real Estate SEO: 5 Critical Steps to Building a Real Estate Website

solid real estate SEO

No matter what Google and other experts say, the real estate SEO world remains obsessed with backlinks, and too often, how to take shortcuts. The hope of quick organic rankings is oh-so-tempting - and unfortunately, memories are short. I have to wonder how many real estate SEO’s who first suffered the effects of Penguin, have re-focused their efforts towards creating and promoting great content in the past 2 years. Certainly Penguin’s favorite playmate “Panda” is not forgotten… is it?

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Why Listing Descriptions Matter When Selling Your Home

Is your home already up for sale and suffering from a "lack of love" from buyers and not getting showings? It may be that some simple adjustments to your listing description and "agent only" showing instructions could make a world of difference.

Image by Sarah Reid at Flickr.com

Listing Descriptions Invite More Buyers

You've seen them... listing descriptions (also known as "marketing remarks") which either make no sense, are full of abbreviations or acronyms mostly known to agents that the reader must decode, or worse - they're just plain wrong. It's a very common...

My Top 20 Most Influential People in Real Estate

Anthony GilbertIn real estate, it's all about the numbers... and I'm not just talking about home prices & ratios, but also agent ratings. I'm sure anyone reading this has lost count of all the awards, accolades and "Top Agent Lists" that we see online or receive in the mail. While all of those accomplishments are admirable, what's often missing from industry awards are all the other countless agents who have had significant impacts on the industry & people's lives... beyond selling homes, that is.

Like everyone else, no matter their career, I often contemplate just "how I got here." What events in life brought me to where I am today; and, who has influenced me the most in this business? It's curious, that I've yet to meet a single agent...

Underpricing - When 'Sold in 1 Day' Isn't Something to Celebrate

seller lost moneyLook at her... she's shocked and upset! And rightfully so. She just learned she lost about $20,000 by pricing her home too low, and accepting the first offer.

Well, not really... we don't know who she is. But, she did a great job in this photo session, as her face certainly fits the circumstances. Don't be like her...

Are some Austin home sellers potentially leaving money on the table? You read the following, and decide for yourself.

Sold in 1 Day - Hip, Hip Hooray!

You've surely seen the compelling advertisements lately... "Sold in One Day," or "Top 1% For Closed Sales Days on Market" (i.e., lowest number of active days on market). Well... sorry to burst...

Why I'm a REALTOR - And Why You Should Care


There's a common misconception that real estate agents only care about "the money" - their commissions.
All commission-based compensation structures are an "easy target," no matter the industry.

Particularly in real estate however, the discussions tend to revolve around the expense of using an agent, rather than the benefits. This focus on "price" has led to "discount" agents and limited service listings (where the seller pays only to be entered into the MLS). While those options clearly have a place in the market, I do not believe they truly match the needs of most buyers or sellers. Whether they know this or not, is another matter.

Why the Focus on Commissions?

I believe potential clients (mostly home sellers) focus on commission because too many agents overlook the importance of first establishing trust - followed by a frank and detailed discussion regarding the benefits of our services. Agents...

Do Open Houses Help Sell Houses? We say YES!

confused womanDrive around most towns on weekends, and you'll often seen open house signs.

Most real estate agents and industry experts say that the percentage of homes sold as a direct result of Cedar Park open houses is exceptionally small. However, other agents speak highly of open houses, and depending on the type of home and the price range, we agree that open houses can be a very useful strategy in selling a home.

Accessibility to the Home is Key

No matter the market conditions, getting as many potential buyers into the home can be an important factor in selling it quickly, and at the highest price. Many home buyers tour neighborhoods...

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