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Real Estate SEO: 5 Critical Steps to Building a Real Estate Website

solid real estate SEO

No matter what Google and other experts say, the real estate SEO world remains obsessed with backlinks, and too often, how to take shortcuts. The hope of quick organic rankings is oh-so-tempting - and unfortunately, memories are short. I have to wonder how many real estate SEO’s who first suffered the effects of Penguin, have re-focused their efforts towards creating and promoting great content in the past 2 years. Certainly Penguin’s favorite playmate “Panda” is not forgotten… is it?

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Capital Gains Tax and the Sale of Your Home

Homeowners interested in selling a primary residence may want to know more about the capital gains tax and applicable exclusions to avoid handing over a chunk of the profits to Uncle Sam. Whether a seller is able to qualify for a full or partial exclusion, either translates to less money given to the IRS.

Learn more about capital gains tax and full and partial exemptions on the sale of a home today.

What is Capital Gains Tax?

This is a tax on the profit from the sale of a home or other major asset. If a homeowner has owned their home for over one year, any profit would be a “long term” capital gains and the rate of taxation would depend on the seller's tax bracket. Significant exemptions exist for...

5 Mistakes Buyers Make When Purchasing a Fixer-Upper

Fixer Upper Home Buying MistakesFixer-upper homes may need special attention that move-in ready homes don’t, but for some buyers, that’s what makes them perfect. However, all buyers interested in a fixer-upper home should be aware of common mistakes other buyers have made. Here are five easy mistakes to make when buying a fixer-upper home and how to avoid them.

1. Paying Too Much

A large part of the appeal of fixer-upper homes is that they cost far less than move-in ready homes. However, that discount is necessary because fixer-upper homes require so much work to bring them up to date and make them livable. So why would a buyer pay the...

Eco-Friendly Strategies for a Green Home

Green energy is the way of the future: now more than ever, homeowners are becoming conscious of the environment and what they can do to reduce their carbon footprint. Here are different strategies homeowners can use to help make their home environmentally friendly and use less energy.

Use LED Lightbulbs

Light Emitting Diode (LED) lightbulbs have been around for a while now, but they are a tried and true method for making a home just a little bit greener. Not only do LED bulbs use less energy than their CFL counterparts, but they also have a smaller impact on the environment when they’ve been disposed of. LED lightbulbs...

Is Home Staging Worth It?

When selling a home, how it looks is key. Both inside and out, everything from how the furniture is arranged to the color of the paint impact what buyers think of the home. For homeowners who want to help give their home an edge on the housing market, staging is an option that can help homeowners make their home as appealing as possible to buyers. Here are the advantages and disadvantages of home staging homeowners should keep in mind when planning to stage their home or hire someone to stage their home.

Disadvantages of Home Staging

One of the biggest disadvantages home staging has is that it can potentially cost a lot of money and be time consuming. Home stagers will charge just to meet with potential clients, and that can cost anywhere from $150-400. If the homeowner decides to work with the stager, they will then have to cover the cost of furniture, which will vary depending...

6 Landscaping Mistakes to Avoid

Landscaping Mistakes Some Homeowners MakeWhen people see a home, its exterior and landscaping are its first impression. Curb appeal is essential for attracting potential buyers, but many homeowners make mistakes when preparing their home's exterior. Here are some of the most common mistakes homeowners make regarding their home's landscaping and curb appeal and how to avoid them.

1. Too Much Work

While the home's gardens may be the homeowner's pride and joy, it may seem overwhelming to a buyer who doesn't do a lot of gardening. Many people ...

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