Why I'm a REALTOR - And Why You Should Care
There's a common misconception that real estate agents only care about "the money" - their commissions. All commission-based compensation structures are an "easy target," no matter the industry.
Particularly in real estate however, the discussions tend to revolve around the expense of using an agent, rather than the benefits. This focus on "price" has led to "discount" agents and limited service listings (where the seller pays only to be entered into the MLS). While those options clearly have a place in the market, I do not believe they truly match the needs of most buyers or sellers. Whether they know this or not, is another matter.
Why the Focus on Commissions?
I believe potential clients (mostly home sellers) focus on commission because too many agents overlook the importance of first establishing trust - followed by a frank and detailed discussion regarding the benefits of our...