Eastside Seattle Real Estate Blog

Full Service at 1 Percent - Comparing Real Estate Agents Commission

Hiring the right real estate agent can be challenging enough as it is - but it's more so, when the cost of commissions becomes the primary focus in the decision-making process, and without considering other factors. Especially in a "seller's market" when home inventory is in short supply, for obvious reasons, the services provided by brokerages and agents offering "Full Service" for significantly reduced listing fees can become more appealing. And indeed, some "experienced" buyers & sellers may not need the full-scope of professional services provided by a "traditional" real estate brokerage. Regardless, when choosing a brokerage & an agent, it's important to look beyond the advertising claims and compare "apples to apples." Thus, we present to you Six (more) Things...

Do Seattle Home Builders & Beanie Babies Have Something in Common?

beanie-baby-seattle-homesDo Seattle home builders & Beanie Babies have something in common? Yes... Brilliant Marketing!

There's one rule in marketing which remains constant - it's that product "scarcity" often fuels greater demand and higher prices. Combine the aura of exceptional demand with an expertly-crafted marketing campaign, and the result can be a feeding frenzy.

Remember "Beanie Babies"? Buyers were lined-up for hours at store-fronts chomping at the bit to get their hands on the hottest new releases - a few fights even broke-out. Incredibly, there was at least one book published which estimated the "future value" of certain Beanie Baby characters - a book that was written by the very company which created the crazy-popular plush dolls...

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